Posted on 02 04 2014
Bridgedale to the Rescue
Leading UK sock brand, Bridgedale®, which celebrates its 100 year heritage this year, has partnered with all 10 Mountain Rescue teams across the Lake District, to supply its WoolFusion® Trekker and WoolFusion® Ultra Light socks to more than 450 members.
The teams involved are: Cockermouth; Coniston; Duddon and Furness; Kendal, Keswick; Kirkby Stephen; Langdale Ambleside; Patterdale; Penrith and Wasdale. Each member will receive socks twice yearly.
Campaigns such as Britain on Foot are encouraging more people to get active outdoors and visitor numbers to areas such as the Lake District are growing. However, this makes safety in the hills and the work of mountain rescue teams even more vital.
Team Equipment Officer, Glenn Bridge, commented: “Our members need to be prepared for all eventualities, no matter how extreme the weather conditions are. Having comfortable feet is essential to ensure they get to any incident as quickly as possible.”
Glenn continued: “Bridgedale®’s best selling WoolFusion® socks deliver high performance and comfort, with excellent thermal and moisture control properties. This crucial piece of kit is guaranteed to perform in all terrains and weathers, from climbing high on Scafell Pike to scrambling across Striding Edge.”
Steve Fowler, Managing Director at Bridgedale®, commented: “With increasing levels of call outs each year and the magnificent efforts of all team members, who give up their free time to protect outdoor enthusiasts, comfort in any conditions out on the hills should be a given.”
Steve continued: “Here at Bridgedale®, especially as we’re all passionate about the outdoors and with our sales office in South Cumbria, this is an ideal starting point to show our appreciation of the vital work all mountain rescue teams do. The plan is to roll out to other regions, including the Peak District, Yorkshire Dales and Wales, as part of our celebration of 100 years’ sock manufacturing in the UK.”