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Posted on 31 07 2012

Bridgedale Go Out On Thin Ice!

Bridgedale is delighted to announce their Kindred Spirit partnership signing with polar explorer, Alex Hibbert.

Alex, an expedition leader and a world-record holding polar explorer spent over one hundred and sixty-five days unsupported in the Arctic, covering a staggering 2210 kilometers that meant taking 7.5 million ski steps and consuming 5581 calories per day. During the expedition Alex had to endure the hostile and dark Arctic Spring as well as overcoming tent fires and crevasse fields.

Steve Fowler, MD Bridgedale says, “We are delighted to have Alex come on board as one of our Kindred Spirits. Alex has been a big fan for many years selecting Bridgedale socks as his personal choice for his fantastic journeys across the Polar Regions. When you are on your own, miles from anywhere and the temperature is a balmy -40degree C you can’t take risks with your feet! Alex is quickly becoming part of the Bridgedale Team, getting involved in product testing and development as well as working with some of our UK dealer network. Once you have read his book “The Long Haul” which covers his unsupported 1374 mile, 18 week journey across the northern polar icecap you cannot but admire his personal determination and drive which make him an ideal Bridgedale Kindred Spirit”

For his expedition work Alex chooses Bridgedale’s WoolFusion® technology which uses EnduroWool wrapped with Endurofil technical fibre to deliver unsurpassed levels of insulation, moisture management and durability thus ensuring feet remain dry and comfortable day after day whatever the adventure.

Alex says ‘I’m delighted to be teaming up with Bridgedale as a Professional Partner. As someone who specialises in expeditions which involve covering very large distances without resupply, sock choice is absolutely vital to success. Pace and agility on the ice are strongly linked to having healthy, blister-free and warm feet and simply, this is what Bridgedale socks provide. The combination of wool and synthetic fibres mean that, over distances of over 1000 miles and in temperatures below -40 degree C, my feet are one less thing to worry about in a place where crevasses, storms and polar bears are constant threats.’

Bridgedale’s are the ideal choice for travelers, hikers and explorers in the wildest, highest and coldest places of this planet.

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