Posted on 19 01 2015
Bridgedale announces full endorsements for MerinoFusion Ski Sock collection by ……..
Bridgedale’s unique MerinoFusion yarn technology has been performance tested and approved by some of America’s leading skiers within US National Ski Patrol, the Professional Ski Association of America and American Association of Snowboard Instructors. Steve Fowler, Managing Director says “from our collective background in skiing we know what makes a great performance ski sock so we were extremely pleased when, after extensive testing, each of these organizations’ agreed to endorse our products for 2015”.
Steve added, “Our MerinoFusion sock collection has developed significantly over the last two seasons and now provides the perfect sock for all levels of skiers. The North American ski market is particularly important to Bridgedale as it influences many other areas around the globe. We are launching two new models for Winter 2015 each featuring LYCRA Sport for easy entry, full contact fit. The new Alpine Tour and the new Mountain use MerinoFusion technology which delivers unparalleled performance for day long comfort and moisture management allowing you to focus on fun from your skiing rather than problems of cold feet. All Bridgedale ski socks will feature a tag on the sock packaging so as to highlight this prestigious endorsement”.
The recently launched Compression Ski and updated Ultra Fit ski socks will also be presented on the Bridgedale booth alongside the expedition tested WoolFusion and MerinoFusion outdoor sock collections, both created to deliver all day comfort even in the world’s harshest conditions.
In addition to the US ski endorsements, 32 Mountain Rescue Teams throughout the UK have chosen Bridgedale outdoor socks to deliver continuous comfort and performance during their arduous search and rescue missions.