Posted on 23 08 2012
Another Global first for Bridgedale
Specialist outdoor sock manufacturer Bridgedale continues to pioneer unrivalled yarn technology and leads the way as the first outdoor sock brand to adopt LYCRA® SPORT sock branding throughout the UK, Europe and USA.
From the very first moment you put them on your Bridgedale’s will deliver comfort and performance combined with durability, ensuring these attributes continue to be delivered day after day. Features include Lycra® based construction throughout for exceptional fit with additional grip bands as well as reinforced heel, toe and ankle areas.
LYCRA® SPORT socks branding is the accreditation given by INVISTA to sports socks with a premium level of elastification in the sock body.
Bridgedale’s CoolFusion™ Speed Demon, CoolFusion™ Speed Diva, CoolFusion™ Na-kd and CoolFusion™ Na-kd Women’s socks with LYCRA® SPORT sock branding, offer optimised performance for athletes who want the most from their technically advanced socks. The LYCRA® fibre also gives Bridgedale socks long lasting fit and comfort, keeping their shape wear after wear, wash after wash.
Bridgedale MD Steve Fowler says” We are of course delighted and not entirely surprised to once again be leading the way. LYCRA® SPORT adds another dimension to our already technically advanced designs and we look forward to working closely with INVISTA on future developments within the trail and run categories”
“We are delighted that Bridgedale has chosen to use LYCRA® SPORT sock technology in many of their new products says Claire O’Neill, Marketing Account Manager for Legwear at INVISTA. Bridgedale is well known for their technically-advanced socks and the adoption of LYCRA® SPORT socks is great news for customers who are looking for high quality outdoor performance socks. We are very happy to see one of INVISTA’s innovations featured in this brand partnership with one of the key players in the outdoor sock market.‘’
For more details on these 4 styles visit the CoolFusion™ section of our website.